Zappo

Zappo is an iconic Australian confectionery brand with over 40 years of heritage. Building on my previous work, I refreshed its visual identity for a new generation and its US market debut, refining the signature bubble wordmark and sour accent marks while introducing playful fruit sticker graphics across packaging and collateral. The result balances nostalgia with contemporary energy, preserving Zappo’s recognisable personality while strengthening flavour differentiation and market appeal.